About Maple Gift Guide
An independent Canadian publication dedicated to helping shoppers make smarter decisions with gift cards.
Our mission
We exist to give Canadians clear, unbiased information about a product category that is too often confusing. Our editorial team researches retailer terms, consumer protection rules, and cardholder experiences so you don't have to.
Editorial standards
Every article is written by a human editor based in Canada, fact-checked against retailer policies and provincial consumer protection laws, and dated so you know how recent our research is. We never accept payment to change a rating or recommendation.
Who writes for us
- Elena Fortin / Élène Fortin — Editor-in-chief, based in Montreal. Specialist in payment products and consumer protection.
- Marc Lévesque — Senior writer, covers Canadian retailers and loyalty programs.
- Sarah Boudreau — Reporter, safety and fraud desk, based in Halifax.
Editorial policy at a glance
- No paid placements in editorial articles.
- Retailer terms are verified at each update.
- Corrections are published openly with date and author.
- Advertising revenue and affiliate links are disclosed where applicable.